If you are a real estate agent looking to establish your brand online, there are more things you should consider besides having lead generation software. Few real estate agents are aware of the true power of retargeting and remarketing, two types of ads that can help you boost your online presence and increase your sales.
What’s the difference between remarketing and retargeting in real estate?
Remarketing Ads
Remarketing is a type of ad used in real estate marketing that helps agents capture their online visitors’ information in order to bring them back later to the website as qualified leads. This powerful strategy can help you turn a cold lead into a hot lead.
- A cold lead is someone that registers on your real estate website but didn’t ask to be contacted, is just a website visitor.
- On the other hand, a hot lead is someone that visits your site asking to be contacted by you or somebody on your team to learn more about your services or a specific listing.
“There’s a lot of marketing involved now that you really have to do to stay competitive. We have really taken it to another level with the marketing, with the property websites that we do to make sure that we’re getting good quality leads”
- Adrian Sanchez
Retargeting Ads
An ad that is sent to someone who has previously visited your real estate website is called a Retargeting Ad. Since this kind of online visitor already expressed interest in your real estate services, you can send them a more customized and effective ad.
This ad is useful to make your online visitors return to your website, so they register, so you can capture their basic contact information for marketing purposes.
How Retargeting Ads work
Imagine that someone visits your real estate website or landing page and looks at a $300,000 Miami Beach property listing for sale. They spend a lot of time interacting with the section that provides information about the boat dock after seeing it. You now are aware of the client’s potential budget, general location, and features considerations.
After that, the user navigates away from your website to read The Wall Street Journal’s news online. On the news website, you can use a Retargeting Ad to show a few display ads about any $290,000–320,000 Miami Beach homes for sale with boat docks.
When your potential customer sees this ad, his heart starts beating faster. After all, he was reading the news when he noticed that this is exactly what he was looking for. The intention is for him to click your ad and return to your website!
Benefits of using Retargeting Ads
It helps you build your brand awareness
- By exposing people to your real estate website frequently, they aid in the development of your brand awareness.
- People feel more connected to you when they continue to hear about your real estate company. They will have more faith in you and are more likely to choose you when making their next move.
It helps you generate high-quality leads
- Retargeting ensures that only your target audience sees your ads. This way, running a real estate advertisement for those who aren’t looking to buy or sell a home won’t be a waste of money.
Remarketing and retargeting real estate ads campaigns are all about making the right connections and raising your brand’s visibility. An effective advertisement will produce leads and generate buzz for your company.
Remember that as your customer base expands, you’ll need to be ready to scale your operations, grow your sales team, and use a lead generation platform, along with powerful CRM tools.
If you want to learn more tips to accelerate the growth of your real estate business, the IDXBoost team can help you!
Request a FREE demo today and discover how can we help you reach your goals faster.
