If you’re looking to build stronger relationships with your clients and increase your real estate sales, a powerful return and nurturing strategy can help you achieve your goals faster. One of the best ways to nurture your leads and stay on their radar is through automation. But what is automation, why should you use it, and how can you incorporate it into your work?
Autonomy in Real Estate Industry
As a real estate agent, using your human brain and time for each task isn’t scalable. Automation allows you to streamline processes and tasks while freeing up your time and energy to focus on more important aspects of your business. Automation tools can help you track customer interactions, create personalized emails, and keep your leads engaged. You can also use automation to segment your leads so that you can create tailored ad campaigns for each segment.
It also helps you measure the effectiveness of your campaigns, so you can make changes and adjust your strategy as needed. By leveraging automation tools, you can increase the efficiency of your marketing efforts, build better relationships with your clients, and ultimately increase your real estate sales.
Marketing automation in Real Estate can help you deliver personalized marketing strategies at scale by utilizing the prospect information you already have. With automation, you can simplify your processes and increase the efficiency of your tools, such as email workflows, smart notifications, and integrations between your website and other platforms.
Real Estate Automation Examples
Lead Nurture
- It’s essential to nurture your leads after generating them and adding them to your CRM.
- Automated workflows or drip emails can help you accomplish this easily.
- With IDXBoost, you can set up automatic emails to be sent to the right buyers and sellers at the right time.
Activity-Based Email Workflows
- Contacting buyers and sellers at specific points during their journey is key to converting them into clients.
- With real estate follow-up emails, you can automate responses when leads visit your website, request a viewing, sign a contract, or download a guide.
Notifications
- The best real estate brokers seize the moment. Automated notifications can alert you when a lead displays engagement on your website, allowing you to follow up and capitalize on the opportunity.
Follow-Ups and Touchpoints
- Your past clients are some of the best leads you already have. Use automated email workflows to contact them at predetermined intervals, such as one year after purchase or on their home anniversary.
- Otherwise, use SMS to send engagement campaigns for a more direct approach and optimize the customer experience.
Conclusion
IDXBoost offers digital marketing programs designed exclusively for real estate agents, with all the marketing tools you need to nurture your leads from cold to closed. Use automated email alerts to stay in touch with your registered users and automate time-consuming tasks for your whole marketing team.
To increase the traffic to your site, it’s important to understand what your audience wants and then use the appropriate digital marketing tools to reach them. Here are a few simple steps you can take today to increase your site’s traffic, create a content calendar, improve leads, and generate more business for your agency or real estate team members.
By automating several touchpoints in real-time, you can create lasting and meaningful relationships with your clients.
