Are you a luxury real estate agent looking for online leads? If you want to continue growing your real estate business, you can’t entirely rely on referrals and your network: you need a plan to constantly connect with new people actively looking to buy and sell in your farming areas.
If you are a real estate agent looking to attract high-quality leads, Google Ads can be an extremely effective digital marketing tool. You can save time and money by targeting potential customers that are actively looking to buy or sell their homes within your local market.
Nevertheless, creating a fruitful Google Ads campaign takes cautious preparation and execution. Fortunately, at IDXBoost our seasoned digital marketing experts have proven experience in the luxury real estate market. And know exactly what you need to implement and run an effective Google Ads campaign that gives you tangible results and helps you increase your sales.
What is Google Ads used for in the luxury real estate industry?
Let’s begin by clarifying what PPC means. Businesses can pay to have their advertisements displayed on search engines and other websites using PPC (Pay Per Click) advertising. A type of internet marketing that serves as an efficient technique to increase traffic to your website because advertisers only get paid when someone clicks on their advertisement.
Google Ads is one of the most popular forms of PPC advertising, and it’s currently the best way for luxury real estate agents to get their listings in front of the right buyers and sellers at the right time. Google Ads works on a pay-per-click (PPC) basis, which means you only pay when someone clicks on your ad. You bid on keywords related to your business, and when someone searches for those particular keywords, your ad displays in the Google search results.
One of the best things about Google Ads is that it lets you target your audience by demographics, distance radius, interests, or the device type they are using, to effectively put your luxury real estate brand in front of the right audience.
Some tips to maximize your Google Ads online exposure
Anyone may create a Google Ads campaign and produce any number of leads, but not everyone can achieve the intended outcomes and produce high-quality leads at an affordable cost per click. You can find some helpful tips on Google Ads for luxury real estate below.
Create clear and concise copy for your Ad
Your ad copy should be succinct, relate to your audience, and differentiate itself from the other comparable ads. You should also make sure that the ad copy tackles the searcher’s issue with a solution and corresponds to their intent as well as your target keywords. Make sure the headline is pertinent to the search and speaks directly to your target audience because it should grab readers’ attention and pique their interest to read more.
Speak directly to your target audience
When writing copy for your Google Ad, you must directly speak to your target audience. Are they renting, buying, or selling? Are they first-time homebuyers? In any event, knowing who you’re targeting with your ad and writing it to be pertinent to those particular people will make it far more effective than it otherwise would be.
Make your Ad relevant to the search
The advantage of Google Search Ads is that you may display your advertisement on Google, the most popular search engine, where it will appear in the same format as other results, making it easier for users to view and click on them.
Keep in mind that people only see your ad when they are actively looking for something connected to your business. You must, however, make sure that your advertisement speaks directly to their needs and desires. Your Ad should be pertinent to a search for “homes for rent in Coral Gables,” for instance. Avoid attempting to write overly smart headlines. Relevance is crucial!
Set up conversion tracking
You won’t be able to determine what is working and what isn’t if adequate monitoring and attribution aren’t set up right away. You’ve seen how to set up your Google advertisements, write effective ads, and target the appropriate market. But if you don’t know how to track your Google Ads KPIs (key performance indicators), it would be very difficult to be successful.
Identify your real estate niche
Over 90% of real estate transactions start with a Google search, and that’s why you should know which keywords you need to use to attract the highest quality leads actively looking in your market.
The reason our digital marketing experts recommend niching down is that many agents like dealing with certain levels of price points and geographic locations. Discovering your niche market’s high-potential opportunities will help you:
- Build a sustainable business, since you’ll be constantly getting a pipeline of people interested in your listings.
- Attract the right people to your website. The more narrow the search, the more the search volume will go down, but the more familiar the person will be with the area.
To hyper niche, the best way is to go to Google Ads, pay for advertisement, and select the main key points, areas, and locations you want to dominate and go after.
In IDXBoost, our team of experts can take a deep dive into your market analytics and helps you close down on the highest potential opportunities within your farming markets.
Make sure your bids aren’t too high or too low
If the maximum cost per click (CPC) bid you set for a specific keyword exceeds the budget of its campaign, your ads won’t show for queries that match that keyword. Your ad rank for a given auction depends on your quality score for the keyword you’re bidding on, as well as the bid itself. You can go to the Keywords section of your Google Ads account, and use bid simulators to estimate the impact of increasing your bids by different amounts.
Use the best online converting keywords
If a keyword you’re targeting doesn’t bring you any online traffic at all, the related ads may be ineligible to show and Google will make it temporarily inactive. If you need help identifying the best seed keywords in your local area, the IDXBoost team can help you by doing extensive market research.
Use keywords for your Ad copy
Your copy must contain your target keyword, so Google can detect that your ad is relevant to the user’s search query.
Your landing page’s content needs to be relevant to the target audience
Google requires your landing page to help users reach their goals, as signified by the intent behind their search queries. It’s important to be empathetic and think about the queries that are triggering your keywords. What are their pain points? What are their goals? What can you do to help them reach them?
If you’re looking for a new lead generation strategy or just want to complement your existing marketing efforts, Google Ads is worth considering. If you already have Google Ads, but they’re not showing, consider using IDXBoost™. A Real Estate Business Accelerator that has the technology, strategies, and experts you need to right the ship and get your ads in front of your prospects once again!
Contact us and start creating a constant stream of new leads to position your brand in front of the right people at the right time.
