Identify your niche and dominate your local market

In today’s world, having an online presence is essential for any business, including real estate agents. You will need to be online regardless of who your audience is, where you are, or what you do. This is why SEO, even in social media, is so important for real estate agents! By optimizing your website and social media profiles for search engines, you can increase your visibility and reach a larger audience. However, it’s not enough to simply be present online – you also need to identify your niche and dominate your local market. By focusing on a specific area or type of property and becoming the go-to expert in that area, you can establish yourself as a trusted authority and attract more clients.

Your potential clients won’t be able to find you if you’re not searchable, so you might as well not exist. Your real estate business will be that much closer to being promoted onto the first page of search results and witnessing your neighborhood business genuinely flourish if you determine all the appropriate keywords.

Keep reading to discover the 3 basic steps to start dominating your local market!

Step 1: Define your Niche Market

A niche is a particular market segment that is grouped by its needs, preferences, demographics, or circumstances. So there are many niches in the real estate market, including luxury, first-time home buyers, and others.

Every real estate market segment has potential. Some real estate niches are better than others, though, depending on: 

Your Market

• Consider your local real estate market and its unique characteristics.
• What do you have in your market that lets you target a special niche?

Your Skills And Resources

• You can choose which market to target based on your abilities and resources.
• It’s recommended that you try to match your abilities and assets to that specific niche real estate market. 
• Think about the experience and knowledge you have, how you can benefit from a particular niche by using your skills, and whether you have the means or money to focus on a particular market.

Your marketing initiatives will be built around your real estate niche once you’ve decided on it. It affects, for instance, the marketing strategies you pick and the message you convey.

You can succeed in a crowded real estate market by figuring out your niche!

Step 2: Keyword Research

By niching down, you can focus on the areas you want to market your real estate brand. Once you find a niche, the next step is to research that market trends to discover:

• What is the average search volume?
• What are the best online keywords?
• What are people typing exactly when searching on Google?

It’s a good idea to know what you’re going to target before starting a real estate business, since keywords are the base of all SEO work. You can discover new keywords in many ways:

Group Brainstorming

• What do you believe local buyers and sellers are looking for? What queries would a client Google?
• Your brainstorming examples might include the following:

• Miami real estate
• Florida homes for sale
• Miami real estate agents
• Miami Beach condos for sale

• Try to consider other keywords that aren’t specifically related to property searches but are still important to the luxury real estate industry that buyers or sellers might be interested in. For example, “home selling process”.

• Write down every single idea you have, including any semantic variations (e.g.,: Miami condos, Miami condos for sale, Miami luxury condos for sale, etc.).

Keyword Tricks In Google

• Once you have some keywords in mind, you can move on to other keyword research tools. For example, you can use Google to search and expand on the keywords you already have.
• Another trick is to enter your search terms in the search bar and then pay attention to the auto-complete suggestions. Many users will select the choice that most closely resembles their actual search from a list of keywords that Google thinks you may be interested in. Add any new keywords you find in this auto-complete to your list!

Verify Your Keywords Effectiveness

Verifying the viability of your keywords should be the very last step in your keyword research.  This merely means that you should confirm that the keyword will drive traffic to the website.

You won’t get any traffic to the page even if you are ranked #1 for “the most awesome real estate agent in San Francisco” if no one is actually searching for that phrase.

If you use paid tools, make use of their keyword analysis features to find out how much traffic and how competitive a keyword can be. If you don’t use premium tools, use their free versions as long as you can, and then switch to Google’s Keyword Planner.

Keep in mind that it will be more difficult to rank for a keyword the more competitive it is. Targeting long-tail keywords are frequently advantageous when first starting out. Once you start to see SEO progress, you can move on to short-tail keywords.

Step 3: Design and plan your content depending on your keywords

You can begin organizing some fundamental content once you’ve decided which keywords to target based on search volume and your own personal interests.

Use the keywords that are important to you to help you decide which pages your real estate website needs by ranking them according to volume and competition.

Similar keywords related to the same community, niche area, or subject can frequently be gathered on a single page. Search engines like Google actually use these semantic keywords interchangeably. Consequently, you can make a single page that is focused on both “Miami  real estate” and “Miami homes for sale.”

Because it appears unnatural to search engines and degrades the user experience, we don’t advise making a new page for every single variation of a keyword.

Pick 4 or 5 priority pages, to begin with, and once that base has been built, go back and review your keywords. New pages should be added consistently over time as part of ongoing SEO efforts.

A Success Story from IDXBoost

Peter Barkin is the Principal of the Barkin Group at Compass. They have been selling luxury residential real estate property types in Fort Lauderdale for the past 22 years, and they have a team of 11 associates. After working with a previous website company and interviewing lots of them, the Barkin Group decided to trust IDXBoost and work with our team to accelerate his real estate business.

Besides helping Peter build a user-friendly website that reflected professionalism while creating a “wow” factor for their online visitors. We also helped him position his website online using the best converting keywords, so buyers from all over the world could find their real estate services. They’re currently working with a client from Turkey, London, and New York.

Interested in learning more about the benefits of niche markets?
You can read more articles with useful tips in our Blog or schedule a demo!