Optimize your real estate website’s user experience

March 28, 2023 Blog Articles

Having your luxury real estate website designed to deliver the best user experience for your online visitors is one of the most important things you should consider for your business. In this article, we describe the importance of improving your website’s user experience and some of the most effective ways to do it.

What is User Experience? 

User Experience Design is the process of improving a user experience by producing an engaging and natural interaction for all users. A user’s experience encompasses a number of dimensions, including, but not limited to, visual design, interaction design, and usability.

The selling and buying of properties are very significant and valuable to the people involved at both ends of any real estate transaction. Your capacity to keep visitors’ interest will be severely impacted if your real estate website provides the impression of being complicated or if your registration process is not user-friendly or stable. Your website loses a prospective customer every time a visitor leaves because of a bad user experience.

Why are User Experience and UX Design necessary in online real estate?

There are no longer any exceptions for the real estate sector as people are becoming more and more smart and demanding in terms of what they want from e-Commerce and online solutions. 

The importance of UX Design in real estate transactions is enormous because of the significant potential value that can be gained from each individual visitor. The benefits of treating UX Design issues seriously will have a significant impact on both your short-term performance and your long-term reputation if you’re looking to stay ahead of the competition.

These are some of the benefits of improving your real estate website’s user experience: 

Positive Impression 

  • More than 70% of customers judge a company’s credibility based on the aesthetics and user-friendliness of its website. Credibility is one of the qualities clients look for the most. Especially in the real estate industry, this is an important quality to emphasize at every opportunity.

Higher Conversions 

  • Online users have little patience, so if they find your website difficult to use, they can quickly switch to a competitor’s site. 
  • A successful real estate website should make it effortless for users to get in touch with questions, divulge what they are looking for, and provide their contact details. The right Call-To-Actions (CTAs) placed strategically on your website will capture visitors’ interests at the appropriate time and facilitate conversions. Including extra features like a newsletter signup or contact form on your website can help to improve your visibility on search engines.

More visibility on search engines 

  • This visibility can increase traffic to your website through organic search engine optimization (SEO strategies).
  • Search engines now look at variables such as how long a visitor stays on the website, the number of pages they view, and how often they bounce back to the search engine results page.

Some tips to optimize your website’s user experience: 

Focus on internal links

  • If your online visitors are searching for a sub-neighborhood that only has condos for sale, you want to make sure that they only see condos for sale in that neighborhood.
  • You need to correlate your user experience and landing page with your keywords and meta description.
  • Add recognizable titles to your internal pages, which showcases local expertise and boosts SEO. By tailoring your website to your niche with internal pages, you establish yourself as the local expert.

Integrate videos

  • Our technology, IDXBoost.com, is the only one of its kind. You can use its internal pages, and even integrate videos into your blog posts. 
  • Using videos on the web can be incredibly successful due to the fact that viewers feel more connected with the content creator. Adding an introductory video to your homepage, as well as showing videos of your product listings, can dramatically increase conversions.

Get an IDX integration

  • With a more personalized home search experience, your leads will keep coming back. You can use IDX Map Search Filters, a powerful tool that lets users easily search and find properties based on their specific preferences and needs.
  • You can also include customization features to give your users the possibility of adding properties to their Favorites. They can also save them for later, and more.
  • Even though it takes a lot of work to get your IDX integration right, it’s one of the best investments you can make for your real estate brand. It’s one of the only ways to genuinely generate leads and grow your business year after year. In IDXBoost, we can help you and ensure that you are prepared for success when you set up your IDX website. To further your knowledge, we encourage you to arrange a free demo or reach out to us for more information.

Ensure your pages load fast enough

  • If your high-end property website doesn’t provide customers with the same convenient experience they have while searching on Zillow, you will be at a disadvantage in the online market. 
  • To ensure your website is up to speed with customer expectations, you need to make sure your pages load fast enough. 
  • This means optimizing your images, reducing the amount of code your page contains, and using a reliable hosting service. IDXBoost can help you optimize your website and make sure it loads quickly and efficiently. 
  • We can also help you ensure that your website is up to date with the latest IDX integration technologies and features.
  • Making sure that your pages and listings load quickly helps you rank better since search engines favor websites that provide a better user experience.

Build a sophisticated and attractive website

  • When designing an informative website, it is essential to keep it simple. Too many colors or fonts can be an amateurish mistake that can create a poor first impression.
  • It is recommended to choose no more than three colors and two fonts (one for titles and another for body text).

Make sure your website is responsive

  • It is essential that your real estate website is accessible on all device types, including those with different screen sizes. If some of your content is not visible on certain devices, potential customers may be lost. 
  • Check that everything works correctly on desktop, laptop, and mobile versions when setting up your website.

Buyers’ and sellers’ journeys may start at your website, but it does not end there. After they register or submit a contact request, you should have the right technologies to collect their data and have meaningful conversations with them.

All websites built with IDXBoost are fully integrated with CRM, social media, AI, and other digital assets that support your brand’s long-term growth. This lets you generate leads and manage their data in real-time to gain clarity. With IDXBoost, you can handle leads from end to end within one centralized platform!

To learn more, request a demo today.

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